UPDATE: Wednesday, Feb. 10 (11:35 p.m. ET) – The family at the centre of the Family Feud fail that’s becoming a viral-video sensation appeared on Good Morning America today to explain the inexplicable answer that sent host Steve Harvey for a loop. Watch:

On a recent episode of the Steve Harvey-hosted game show Family Feud, a contestant by the name of Sheila Patterson showed up on stage with, apparently, no idea how the game works.

In answering the question  “What’s another way people say mother?” — with “mommy’ and nana already on the board — Sheila gave her answer:  “Nana,”; but put on a strange accent when saying it.

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“Didn’t you say nana?” Harvey asks. “Was you trying to say it in Spanish or something?”

Harvey asks the question again. Sheila’s reply: still “Nana.”;

Confused, Harvey turns to audience and quips: “This sh** can’t be happening.”;

Watch the full video below.