It’s a well-known fact that Michael Bublé was born and raised in Burnaby, British Columbia. So, when B.C.’s music industry came up, the influential singer was not afraid to speak his mind.
During a press conference for the launch of a new initiative to reinvigorate the local music industry in Western Canada, Bublé joined Premier Christy Clark as she introduced the $15-million B.C. Music Fund. In her speech, Clark referenced the early days of Buble, as well as Green Day, as examples of the importance of supporting local musicians to thrive.
“If we can become the L.A. of Canada for film,”; she said, “why can’t we become the Nashville of [Canada] for music.”;
Clark went on to explain a recent report – B.C.’s Music Sector: From Adversity to Opportunity – that details B.C.’s impact on the international music scene. Buble, Bryan Adams, Nelly Furtado and Sarah McLachlan were just some of the artists mentioned.
But, sadly, it was reported that the province’s local industry is in serious decline mostly due to massive changes in the global music ecology, specifically from digital technology, which has eroded consumer behaviour greatly. The Premier said that in response to these changes, they would like to implement incentives for artists to stay in B.C., generate more music education, red tape reduction, and much, much more.
Buble added that this initiative will have “an incredible impact.”;
“Today, the rock stars are cheering for you,”; said Bublé. “It’s never been tougher to develop a career as an artist… When I look back I realize how lucky I was. There was a thriving music ecosystem in B.C. with the people, support, infrastructure, and funding that made it possible to move up the ladder. Young artists today face a starkly different reality. Opportunities for musicians are fewer and further between.”;