Celine Dion is expanding her venture in the clothing business.
The Canadian icon, 50, just debuted the first ad for her new gender-neutral children’s clothing line, Celinununu.
The brand shared a 1-minute long clip on YouTube Tuesday, with Dion breaking into a hospital while her voiceover said: “Our children, they are not really our children, as we are all just links in a never-ending chain that is life.
“For us, they are everything. But in reality we are only a fraction of their universe.”
The ad comes after an Instagram clip posted Monday saw Dion get wrestled to the ground and handcuffed. After a struggle, she looked at the camera and said, “It’s OK, it’s OK, I’m Celine Dion! I’m Celine Dion!” while Celinununu flashed across the screen.
The newly-launched Celinununu site features a number of products for both boys and girls.
Last year, Dion launched the Celine Dion Collection at Nordstrom.
As of now, Celinununu is only available online.