Jennifer Lawrence and Dior are taking heat for a Mexican-inspired fashion collection campaign featuring the Oscar-winning actress.
Featuring ornately embroidered dresses and handbags, the new collection is inspired by “Mexican women,” evoking the style of the Escaramuza, a female equestrian team in the traditional Mexican rodeo. The newly-launched ad for the collection features the company’s brand ambassador Lawrence and not women of Mexican heritage.
“One of the main inspirations for this collection is the traditional women riders of Mexico. So I’m really excited that this collection is looking at and celebrating these women’s heritage through such a modern lens,” Lawrence says in the ad. “We’ve been shooting in a beautiful ranch in California with rolling hills, and I can’t think of a better landscape to highlight this collection.”
The fashion label posted several ads to Instagram featuring Lawrence, each drawing comments pointing out the tone-deaf cultural appropriation.
“So you went through the whole process of this collection without thinking hmm, maybe this should be shot in Mexico, with a uhhhh I don’t know… Mexican model?” reads one comment.
“Why is a white woman modelling Latinx/Mexican inspired fashion? There are plenty of non-white models that could have modelled this beautifully without being appropriated! #dobetter,” reads another.
Phoebe Robinson, co-creator of the popular podcast “2 Dope Queens”, posted about the insensitive ad on Instagram on Thursday, slamming Dior for “having a rich white woman named Jennifer be the face of this campaign.”
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Lol. Wut?! Sooooooooo, #Dior & #JenniferLawrence wanna celebrate traditional Mexican women riders thru a “modern lens”…by having a rich white woman named Jennifer be the face of this campaign? And like they couldn’t think of a better landscape to shoot than in California?! Hmm, I dunno, maybe…like…shoot…in…Mexico…with…a…Mexican…actress like Salma Hayek, Karla Souza, Jessica Alba, Selena Gomez, Eva Longoria, or many others. But I guess they were all unavailable, so you had to go with Jennifer Lawrence. 🖕🏾🖕🏾🖕🏾🖕🏾🖕🏾🖕🏾🖕🏾🖕🏾🖕🏾🖕🏾🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️. The audacity to call this shit modern because it’s worn by a white woman is ignorant and gross, but unfortunately, not surprising. Please comment below with Mexican designers I should support and give my dolls to, heauxes, because this boo boo ass Ricky’s Halloween store Mexican cosplay is not the jam.