Piers Morgan does not like to be called rude words.
The “Good Morning Britain” co-anchor was upset Tuesday after learning that Little Mix member Jesy Nelson had called him “a silly tw*t” in an interview on BBC Radio 1.
“When you do a campaign against using rude words, it’s probably better not using rude words on the radio about me,” Morgan told the audience.
Morgan then added, “I think you need to make a public apology during your campaign to root out bad language in public discourse. As part of your campaign to root out bad language, perhaps you can apologize for calling me a tw*t.”
The dispute between Nelson and Morgan came after the host took Little Mix to task Monday morning over their new video for the single “Strip”, in which the members’ nude bodies are covered in nasty slurs.
“What is empowering about this? Get your kit off, airbrush yourself to within an inch of your lives,” Morgan asked on the air. “What’s the point of it? Using nudity to sell their album.”
On Twitter that day, Morgan challenged Little Mix to come on “GMB” to defend their use of nudity in their campaign.
After she called Morgan a “tw*t”, BBC Radio DJ Nick Grimshaw told Nelson, “Er, language, Jesy. You can’t swear, Jesy. Apologies for offensive language on BBC.”