Eminem previously trolled critics by posting their negative Kamikaze reviews on a full-page print ad and the rapper is now set to attack them again with a brand new Black Friday merchandise collection, Highsnobiety reported.
The 46-year-old, whose diss ad was printed in The Hollywood Reporter, had the text superimposed over the album’s artwork and featured bits of the articles underneath the words “Not for your consideration!”
The campaign then pointed out how many albums he’d actually sold, before he wrote: “Thanks for the support, a**holes!”
Eminem is now set to immortalize the words by dropping an all-black long-sleeve sweater, with the phrase “Not for your consideration!” written on it, as well as a hoodie with M. Mathers written across the chest.
As well as the clothing items, the musician is also set to release a glow-in-the-dark edition of Kamikaze on vinyl and cassette, with only 200 of each being made.
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#KAMIKAZE NIGHT COMBAT – EARLY ACCESS THURS 19:00 + FULL LAUNCH THURS 21:00 We linked with @ThirdManPressing in Detroit to press very limited runs of Kamikaze on GLOW in the DARK vinyl and cassettes – only 200 units of each will be made. Drops for Black Friday along with new merch. Hit the site (or link in bio) to sign up to be first in line.
The collection is set to launch Thursday, with Eminem promoting the merch on Instagram. For more information head to the star’s web store.