Selena Gomez On Empowering Women With Her New PUMA Collection: ‘I Want To Remind Girls That They’re Perfectly Strong The Way They Are’

In her first collection designed with PUMA, Selena Gomez is making sure it makes a statement for young women and girls.

In an exclusive interview with Elle, Gomez opened up about her new SGXPUMA “Strong Girl” collection, sharing details about the hidden messages in the clothing line, the pressures of social media and what makes her feel strong inside and out.

“I think it’s important for girls to know the strength in everything, their identity and their soul, lies within themselves, and too much today you give that away so easily, from social media to school or relationships,” she says. “I think it’s important – I want to remind girls that they’re perfectly strong the way they are.”

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When it comes to the hidden messages in the collection, the “Hotel Transylvania” voice star says they’re something she hopes to include in future designs.

“The whole point of the message is if your mind feels strong and your body feels strong, and you feel like you can tackle things, that’s the best feeling. I just want people to feel that,” Gomez adds.

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She may be one of the most followed people on Instagram, but Gomez explains that she too still gets insecure sometimes. But, Gomez shares that the goal of her clothing collaboration was to allow women to feel comfortable in anything they wear.

“I get really insecure sometimes, I go through weird ups and downs, but in general I just want people to wear what they feel comfortable in,” Gomez says.

So what does the “Back To You” singer wear when she needs extra strength?

“Every time I have a turtleneck on with some high-waisted pants, I feel like I can dominate. I feel like I’m a woman,” Gomez says. “It’s funny how you can put something on and it can make you feel that way, but that’s the only thing that makes me feel that way.”

Read more of Gomez’s interview with Elle magazine here.

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