When it comes to Twitter, Taylor Swift may not be prolific, but she sure is influential — so much so, she now holds the title of the most influential Twitter user of 2018.
Despite issuing a mere 13 tweets throughout the entirety of 2018 to date (she’s more of an Instagram user), the “Blank Space” singer topped the annual list of Twitter influencers produced by Bandwidth, which uses an array of data to tabulate how many individual engagements are created by each tweet.
Out of a possible 100 points, Swift scored an impressive 98 to catapult her to the top of this year’s list.
“While lots of followers, retweets and replies will help, the more influential the people they engage with, the better the score,” Gemma Joyce, a data journalist for Brandwatch, explains, adding that tweeting a lot doesn’t necessarily translate into influence.
“Justin Bieber, who’s been a constant on the top 10 list for the last three years, rarely uses Twitter,” noted Joyce, “and yet he’s able to generate a huge amount of engagement.”
Breaking down the results along male and female lines, Bandwidth’s data reveals Twitter’s top male and female influencers of the past year:
The Most Influential Men on Twitter 2018
1. Liam Payne (score: 97)
2. Donald Trump (score: 96)
3. Justin Bieber (score: 95)
4. Barack Obama (score: 95)
5. Cristiano Ronaldo (score: 95)
The Most Influential Women on Twitter 2018
1. Taylor Swift (score: 98)
2. Katy Perry (score: 96)
3. Kim Kardashian West (score: 96)
4. Demi Lovato (score: 96)
5. Ellen DeGeneres (score: 95)