We live in an age where everything can be insured and trademarked — recall when we found out Jennifer Lopez’s legs were insured, or when Donald Trump tried to trademark “You’re fired!” — so it’s no surprise that reality star and teenage model Kylie Jenner wants to trademark the first name “Kylie” in the U.S.
Pop singer Kylie Minogue, for one, isn’t having any of it.
Hello….. My name is KYLIE #lightyears
— kylie minogue (@kylieminogue) February 28, 2016
The Aussie, 47, has been performing as “Kylie” since way before Jenner was even born (for the record: 1997). The hashtag “#lightyears” is a lyric from Minogue’s 2000 song, Light Years. It’s also a clever reference to how much longer Minogue has “had” the name than Jenner.
According to World Intellectual Property Review, Jenner is seeking protection for the name in connection with advertising services, and has also filed a trademark application in connection with entertainment services, published for opposition last Tuesday.
Minogue’s reps, Australian-based business KDB Ltd., filed a notice of opposition to the application in connection with advertising services last week.
Her reps argue that if the US Patent and Trademark Office approves Jenner’s application, then it could potentially cause confusion among audiences, and possibly dilute the pop singer’s brand.
KDB blasted Jenner, saying she’s a “secondary reality television personality” and “a supporting character” on Keeping Up with the Kardashians; they also cite criticisms of Jenner by African-American communities and disability rights groups.
Minogue has also owned the domain name since Aug. 21, 1996.
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