UPDATE: Friday March 11, 2016 (7:46 am) – NBC has released a statement explaining why the commercial is not yet running on the network. “We reviewed a rough cut of the ad and asked for minor edits to comply with Broadcast indecency guidelines. The ad was not rejected and we welcome the updated creative.”;
The network did not specify what part of the ad they considered “indecent.”; Watch below to see more of the still un-aired campaign.
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Clothing chain Lane Bryant has a hot new commercial ready for fans, but there’s one hiccup: US networks have banned it.
Sports Illustrated Swimsuit model Ashley Graham, Denise Bidot, Tara Lynn, Georgia Pratt and Precious Lee all star in the appropriately titled This Body spot, voicing positive affirmations about their bodies while showing off the brand’s latest line of lingerie.
TMZ is reporting that the commercial has been banned by both ABC and NBC, but nothing has been said about why the ad was blacklisted. The outlet claims their sources believe the ad was rejected because of “a size issue and not nudity.’
So what does this racy new ad look like? A part of the brand’s This Body campaign, the ladies start off the ad saying “this body”; as the camera pans over their curvaceous figures. Each model then goes on to declare why they love their bods, before showcasing various activities like kickboxing or behind-the-scenes shots of their shoot.
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The company has released some snippets of the full commercial to their social channels, watch below.
