The beloved (yet grumpy) Cookie Monster is the star of Apple’s iPhone 6s commercial, highlighting the hands-free “Hey Siri”; feature.

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Cookie Monster is seen in the kitchen baking his favourite treats, but gets quite impatient that his chocolate chip delights aren’t ready in a minute.

“Me so hungry for cookie. Hey, Siri, set timer for 14 minutes,”; Cookie Monster tells his iPhone.

He then adds: “Waiting for cookies. Hey, Siri, play me “Waiting’ playlist.”;

Jim Croce’s “Time In A Bottle”; starts to play as the Cookie Monster tries to stay occupied.

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Watch the full commercial below.