Coach, put Michael B. Jordan in.
The “Creed II” star has officially been announced as the face of Coach’s men’s global advertising campaign for spring 2019. This marks Jordan’s first appearance as a global face for the fashion brand.
“I’m proud to be the face of Coach men’s,” said Jordan in a press release. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honoured to be a part of [Coach creative director] Stuart’s vision and creative process.”
Jordan’s collaboration with Coach was not decided on looks alone. “I’ve really enjoyed getting to know Michael over the last few years,’ said Coach’s Stuart Vevers. “He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”
The “Black Panther” actor, 31, showed off Coach’s new season of hero bags, reimagined iconic American silhouettes, and more.
For those of you who cannot get enough of Jordan, check him out in 2020’s biographical drama “Just Mercy” alongside Jamie Foxx, Brie Larson, and O’Shea Jackson.