Taylor Swift is bringing the Reputation era to a close by shutting down “The Swift Life” app next month.
The app launched in December 2017 to coincide with the release of her critically acclaimed album Reputation and acted as a social media network for Swifties. Fans could interact with each other, purchase “Taymojis” and gain access to exclusive photos and videos.
However, as of February 1, the app will cease to exist. In-app purchases and downloads have already been frozen. “As the ‘Reputation’ era comes to an end, our time on The Swift Life will be ending too,” reads a statement posted on Twitter.
“We would like to thank all the dedicated fans who downloaded “The Swift Life”, engaged with this amazing community and created gorgeous pieces of content for others to enjoy,” the statement continues.
The app was created by Glu, the San Francisco-based tech company behind various mobile games and apps. Glu published other celebrity apps, including the role-playing game “Kim Kardashian: Hollywood”, which according to TechCrunch is also shutting down.
Swift launched her Reputation concert film on Netflix over the holidays. The show was filmed at Dallas’ AT&T Stadium and, according to Netflix, “celebrates a monumental night of music, memories and visual magic.”