Demi Lovato called out an Instagram ad for fat-shaming on her Stories Friday.
The 26-year-old, who suffered an apparent drug overdose in July before she underwent a rehab stint, has been open about her battle with eating disorders in the past.
She noticed an ad for the Game of Sultans using the words “obese” vs. “pretty”, under the words “my daughter” and “friend’s daughter” and was quick to have her say.
Lovato asked why the “bulls**t” was on her feed, before pointing out all the things wrong with the commercial.
She then commented: “This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder.”
The musician also insisted you can be “pretty” at any weight, as well as calling out the game in another post.
Her final message included, “I expect you guys to know better by allowing this advertisement to be allowed on your app.”
A rep for Instagram has since told TMZ: “We’re sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds.”