Kendall Jenner Announces Proactiv Endorsement Deal After Promising To Share Big Secret

Kendall Jenner had a big secret to tell, and she seems to have revealed it on Sunday.

In a video shared by People, the 22-year-old “Keeping Up With the Kardashians” star appeared very nervous about what she’s going to unveil, fidgeting awkwardly in the brief clip.

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“Ummm,” she said, “Oh my God. I’ve never, ever told this story.”

The model’s mom, Kris Jenner, took to Twitter, sharing another look at the upcoming interview, which she said would be available on her daughter’s Twitter feed on Sunday night.

“When I was 14 I couldn’t reach as many people as I can now,” she says in the video shared by her mother.

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“Now that I’m 22 and I have this whole thing behind me, I can speak to so many people and just be like, ‘I can help you, and it’s OK. And I experience it, I’m very normal. And like, ‘I understand you. I can connect with you.'”

On Sunday, Jenner revealed she was the new face of Proactiv. “A lot of people have seen me struggling with acne mostly through paparazzi photos or the Golden Globes,” she told People. “I had exhausted all other options and [decided to] try Proactiv. It really worked for me. I feel great on the inside and out.”

“It’s just a very simple and easy routine. I love the cleanser and retinoid acne treatment, and everyone should use sunscreen,” Jenner explained. “It really helps having it in your regimen every single day.”

Initial reaction on Twitter seems mixed. Numerous fans expecting an emotional story were disappointed to learn of the endorsement deal.



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