Children, and adults who like collecting dolls, are going to be thrilled about Mattel’s impending release.
The toy manufacturing giant is teaming up with South Korean K-pop idols BTS for the boy band’s very own line of dolls.
“BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band,” said the senior vice-president & global brand general manager for Mattel, Sejal Shah Miller.
“Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise,” Miller added, per Billboard. “We are perfectly suited to create products celebrating BTS.”
Mattel’s official Twitter account promised to bring BTS dolls to “millions around the world.”
BTS have been an unstoppable force since making their debut in 2013. They have become global superstars and are estimated to bring $3.6 billion in economic revenue to South Korea every year.