The childrens book publisher Chooseco, LLC, is suing Netflix after their phrase “Choose Your Own Adventure” was allegedly linked to the film “Black Mirror: Bandersnatch”.
According to The Hollywood Reporter, the publishers filed a lawsuit against the streaming giants stating they own the trademark to the phrase.
They’re now reportedly demanding at least $25 million in damages or Netflix’s profits, whichever is greater, claiming infringement, dilution and unfair competition.
According to a complaint filed in Vermont federal court Friday, Chooseco, which has sold more than 265 million books, has been using “Choose Your Own Adventure” since the 1980s.
Referencing Netflix pursuing a licence in 2016, the complaint stated: “Chooseco and Netflix engaged in extensive negotiations that were ongoing for a number of years, but Netflix did not receive a licence.”
“On at least one occasion before the release of ‘Bandersnatch’, Chooseco sent a written cease and desist request to Netflix asking Netflix to stop using the ‘Choose Your Own Adventure’ phrase in connection with its marketing efforts for another television program.”
The much-talked about “Black Mirror” immersive movie allows viewers to choose their own plot. According to THR, Chooseco accused Netflix of confusing people, with many reportedly linking the publishers to the dark flick.
Netflix has no comment on the matter.