At the Golden Globes it was the Fiji Water Girl, at the Critics’ Choice Awards it was the Joey’s Burger Man.
While host Taye Diggs was announcing “Mission: Impossible — Fallout” as the winner for Best Action Movie, a man holding a tray from Joey’s Burger lurked behind him.
Viewers noticed and turned to Twitter to share the new viral sensation.
As Diggs addressed the camera, the Joey’s Burger Man slowly moved closer and closer to the camera.
Fiji Water was on location for the awards but without their star Kelleth Cuthbert.