Lauren Jauregui is striking out as a solo artist after a tough journey through the music industry.
On Friday, the former Fifth Harmony member debuted the music video for her song “More Than That” in which the goddess Aphrodite parties at an all-female club on Earth.
The singer also spoke to the BBC about her new music and looked back on her time with the successful girl group.
“The industry clouds your soul,” the 22-year-old said. “They make you feel like you have to be a certain way to be accepted and I got lost in that.
“I had been pushed a psyche [mindset] of what successful music sounded like. So I had this backwards concept of what I thought was good for me, commercially.”
Jauregui said it got to the point where she had actually stopped writing and even listening to new music.
“It was weird for me because I love writing in general,” she said. “But everything I wrote was just sad poems.”
Things finally changed for the better once Fifth Harmony broke up in 2018.
“As soon as the group dissolved and we started to go our separate ways, it kind of cleared a lot of blockages from my heart and I started getting back into music that I actually liked,” Jauregui said.
“Last year was super-challenging in the sense of ripping away all the things that weren’t me any more and allowing myself to come through that,” she said of her new music. “I was like, ‘Do you know what? I have to pull back. I like more organic sounding things, I like live instruments, I like writing lyrics that come straight from the heart.'”