Kerry Washington, an opponent of picture editing, will be going Photoshop-free for CVS’s new beauty campaign.
Washington, 41, previously called out Adweek for heavily Photoshopping their cover shot of her in a 2016 issue of the magazine. She said at the time that she didn’t recognize her own face in the photo.
The actress has now ditched any major editing with her latest campaign for Neutrogena. The news comes after CVS announced last year that their new initiative, Beauty Mark, would allow customers to see the real deal in terms of models’ photographs being around the store.
Today then reported Thursday that approximately 70 per cent of their photos would now be labelled as “digitally altered” or “beauty unaltered.”
No stranger to the editing process, Washington told Refinery29: “I have hands-on experience of seeing a picture of myself where somebody else decided that I should have a differently shaped face than what I have because that would be better.
“It was such a confusing and disorienting experience.”
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So…You know me. I'm not one to be quiet about a magazine cover. I always celebrate it when a respected publication invites me to grace their pages. It's an honor. And a privilege. And ADWEEK is no exception. I love ADWEEK. It's a publication I appreciate. And learn from. I've long followed them on Twitter. And when they invited me to do a cover, I was excited and thrilled. And the truth is, I'm still excited. I'm proud of the article. And I like some of the inside images a great deal. But, I have to be honest…I was taken aback by the cover. Look, I'm no stranger to Photoshopping. It happens a lot. In a way, we have become a society of picture adjusters – who doesn't love a filter?!? And I don't always take these adjustments to task but I have had the opportunity to address the impact of my altered image in the past and I think it's a valuable conversation. Yesterday, however, I just felt weary. It felt strange to look at a picture of myself that is so different from what I look like when I look in the mirror. It's an unfortunate feeling. That being said. You all have been very kind and supportive. Also, as I've said, I'm very proud of the article. There are a few things we discussed in the interview that were left out. Things that are important to me (like: the importance of strong professional support and my awesome professional team) and I've been thinking about how to discuss those things with anyone who is interested, in an alternate forum. But until then…Grab this week's ADWEEK. Read it. I hope you enjoy it. And thank you for being patient with me while I figured out how to post this in a way that felt both celebratory and honest. XOXOXOX
“I think people are so hungry for truth and authenticity,” she added. “Me and my toolbox of makeup and skin care are enough. I am enough. We don’t have to rely on a digital toolbox to make sure we’re beautiful.”
Maly Bernstein, the vice president of beauty and personal care at CVS, shared: “When we announced this effort, we were very much encouraged by all the letters and emails we got from customers.
“This is something that the customers have been asking for. So we’re not surprised to see these brands and celebrities go along.”