Some people are accusing Justin Bieber of cultural appropriation after showing off his new dreadlocks at the iHeartRadio Awards.
The backlash began when Bieber posted photos of his new hairstyle on Instagram.
Since then, users on social media have been calling out the young artist for appropriating black culture.
It’s still culture appropriation even if it’s Justin Bieber.
— melanie (@crahazy) April 4, 2016
@justinbieber about culture appropriation. I love you very much & hope you see your mistake and learn from it.❤️
— karenc. (@karennc_30) January 5, 2016
These accusations come hot off the tail of a viral video last week where a white student at a university campus was accused of culture appropriation for his dreadlocks.