Bo Jackson Meets A Mermaid And Bird-Horse In Sprint Super Bowl Trailer

By Shakiel Mahjouri. Published: 3 Feb 2019 9:36 PM

Football and baseball legend Bo Jackson is back in Sprint’s new Super Bowl LIII commercial.

The service provider promoted its services with help from Jackson, 56, robots, and much more.

In an effort to up the ante and surpass heft commercial competition on Super Bowl Sunday, Jackson was greeted by a keytar-playing mermaid and the fabled creature bird-horse.

“How do you tell everyone that Sprint’s the best of both worlds with a great network and a great price?” the brand tweeted. “Recruit Bo Jackson, a keytar-playing mermaid and a bird-horse. Obviously.”

“This is the best robot analogy I’ve ever been in,” Jackson teases in the ad.