Tyra Banks has unveiled her next business venture.
The 45-year-old has announced she’ll be launching “Modelland” at Santa Monica Place in late 2019.
The ticketed attraction will occupy a 21,000 sq. ft. space and will include retail and dining options, as well as allowing guests to “be the dream version of themselves.”
Banks told Variety: “I’ve always been insanely inspired by attractions like Disneyland and Universal Studios and have wanted to bring that spirit of adventure and storytelling to the world of modelling. But not the exclusive modelling industry. I’m talking about modelling for the masses.”
“Modelland has been in the works for 10 years. 10 very intense years. I’ve kept it close to my heart and dedicated a lot of energy and time to it — qualitative and quantitative research, think-tank sessions, iterations of business plans, potential site visits, staffing up.
“With some serious laser-focused tunnel-vision and a hardworking, expert team, Modelland is finally coming to life. I’m so excited to let the world know about the Modelland attraction and for them to soon experience and step into their light later this year.”
The “America’s Next Top Model” creator continued, “Modelland is going to be a place where the modelling world meets fantasy, meets entertainment, meets technology, meets retail, meets dining, meets… your fiercest best self you could ever imagine.”
Banks, who insisted she wants to expand the definition of beauty, previously published a novel of the same name back in 2010, based on her life.