Fresh off a successful runway show for Fenty by Puma, Rihanna has now inked an estimated $10 million deal with LVMH Moet Hennessy Louis Vuitton’s Kendo division for a new makeup collection.
The line will be called Fenty Beauty by Rihanna and is set to launch in Fall 2017.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” David Suliteanu, the CEO of Kendo told WWD. “We are aiming for the stars.”
Fenty Beauty will represent one of Rihanna’s many ventures outside of music. The “Work”; singer was announced as the brand ambassador and woman’s creative director of Puma last year, designing two Fenty by Rihanna sneakers in the process, and has also released a highly successful lipstick collection with MAC along with seven fragrances.
The Grammy-winner is currently in Toronto, performing for her ANTI World Tour. She performed for a crowd of 14,000 during her Wednesday night show at the Air Canada Centre and will perform again for a crowded house tonight.