We are here for this mom and dad collab.
Actress Kristen Bell is teaming up with her husband Dax Shepard to launch an all-new, plant-based line of baby products.
The hilarious couple stopped by “The Ellen DeGeneres Show” Monday to discuss their new joint venture, Hello Bello.
“It’s a real fusion between him and I,” Kristen says of the line. “I wanted it to be absolutely everything that I would want to use on my baby, but for a price point everyone can afford.”
Hello Bello will be available exclusively at Walmart, featuring a range of products from diapers and wipes to creams and bathing products.
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A message from MOM&DAD. @kristenanniebell and @daxshepard are here to introduce @hellobello, a line of premium baby products at non-premium prices. 👶 Diapers, wipes, lotions, bubble bath, and more. Consider this one less decision to make as a parent. We're in this together! 🙌
The couple also said on Instagram that this is something they’ve been working on “for a couple years now.”
“Your mom decided what was in it,” Kristen jokes in the video above. “And your dad decided how much it was gonna cost,” Dax pipes in.
Bell had previously teased the project in an earlier Instagram post she shared last month:
In a statement featured in People magazine, Kristen explains what separates Hello Bello from other lines. “Our product’s fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world.”
“Parents shouldn’t have to choose between what’s good for their baby and good for their budget,” Dax adds.