Some parents will help their kids raise money for charity by opening up a lemonade stand, but when your parents are Kim Kardashian and Kanye West, you don’t sell lemonade — you sell Yeezys!
On Friday, reports Billboard, the couple were joined by children Saint, Chicago and North, as well as Khloe Kardashian, her baby daughter True and Kourtney Kardashian’s daughter, Penelope, to create a neighbourhood pop-up shop.
Up for grabs: pairs of Yeezy Boost 700 v2 Geodes, and Billboard reports that they collaborated with Adidas — West’s partner in his Yeezy shoe business — to help families throughout the U.S. set up similar stands.
The proceeds of the sales will go towards a good cause, raising funds for the National Alliance on Mental Illness.
The “Keeping Up With the Kardashians” star shared some adorable photos on social media.
Earlier, she explained the effort, and shared photos on her Twitter feed of some of the other families involved.
“In the continued spirit of bringing people and families together, the brand has selected unexpected locations for the stands to connect with communities across the country,” she wrote.
Khloe Kardashian also shared some photos and video of the roadside Yeezy stand:
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Today, my incredible brother in law and adidas, partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 “Geode”. All proceeds made via the stands will be donated directly to the National Alliance on Mental Illness, the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. Proud to be a witness 💕
Some of the stand’s customers also shared photos on social media: