A canyon in Iceland was the perfect picturesque backdrop for a music video, but now Fjaðrargljufur is being forced to close due to the influx of tourists.

The canyon that made an appearance in Bieber’s 2015 music video for “I’ll Show You” has become a tourist hot spot causing The Environmental Agency of Iceland having to close the area to the public until June as it has been negatively impacted.

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Agency official Daníel Freyr Jonsson told Icelandic news outlet RUV that Bieber is to blame for the increase of tourism. “This canyon was somewhat unknown,” he said. “But I think Icelanders have known about it a lot longer. The great increase in foot traffic began after Bieber came. There has been an increase of 50 percent to 80 percent between 2016, 2017 and 2018.”

The Telegraph says the canyon’s visitors jumped from 150,000 to 282,000 from 2017 to 2018.

Inga Hlin Palsdottir, director of the national tourism agency Visit Iceland, says otherwise and that the pop star shouldn’t be blamed.

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“It’s just a natural wonder that wasn’t meant to be that popular,” she told CNN Travel. “We need to build a better infrastructure there so we can invite people all year round. We need paths that can be discovered all year round. It’s not only because of nature, it’s a safety issue.”


The canyon will re-open on June 1.