Apple got everybody talking Monday as they launched their brand new service, Apple News+, among an array of other things.
Apple CEO Tim Cook was the one to first unveil the exciting news at the Steve Jobs Theater at Apple headquarters in Cupertino, California, before numerous other members of the team took the stage to explain more about each new product.
After saying that Apple prided itself on their “easy to use” features providing attention to detail and designed to “keep personal information private and secure,” they then announced the “best magazine reading experience ever for a mobile device.”
Apple insisted they wouldn’t allow advertisers to track users and would make their product available to an entire family for no extra charge other than the $9.99 a month subscription fee.
Over 30 Canadian magazines will also be available on Apple News+ among the 300 publications in the U.S., with bosses confirming that the service would be available in Europe and Australia soon.
Publications include Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and the Los Angeles Times.
“The much anticipated Apple News+ app hit the Canadian market today, and Global News and Entertainment Tonight Canada are proud to be a part of it,” said Ron Waksman, VP, News Content & Editorial Standards, in a statement.
“Many Canadians already engage with our content on Apple devices and we are looking forward to what this enhanced experience will bring,” Troy Reeb, Executive Vice-President of Broadcast Networks for Corus Entertainment, said of the announcement in a press release.
Apple then announced their brand new streaming service Apple TV Channels, as well as Apple TV+, which will allow viewers to subscribe to channels individually, resulting in people spending “less time looking for something to watch and more time enjoying it.”
The streaming service will allow users to “only pay for what they want,” confirming the recommendations would be personalized just for you and ad-free, with there being something available for the entire family.
Jennifer Aniston and Reese Witherspoon joined the likes of Steven Spielberg to promote Apple TV+, with the duo announcing their new project “The Morning Show”.
Aniston and Witherspoon were joined by Steve Carell, who poked fun at himself for not listening to the pair.
Plus, Oprah was in the house at the Apple event, announcing two new documentaries.
As if that wasn’t enough, Apple also confirmed other services such as Apple Pay — which can be used on transit, starting in Portland before rolling out to Chicago and New York later this year — and Apple Card, which is a brand new credit card service that “takes advantage of the iPhone.”
They then confirmed they’d be launching Apple Arcade, which is the “world’s first games subscription service for mobile, desktop and the living room.”
The company announced they’d be “backing the games’ development,” insisting the Apple team would be working closely with developers to bring the games to life.
See some of the reaction to the announcements below.