Before signing a deal with Adidas, Beyonce reportedly met with other athletic retailers for a potential creative partnership.
According to ESPN reporter Nick DePaula, Queen Bey, 37, met with Reebok first but walked out over the lack diversity in her potential team.
On Thursday, Adidas announced they will team up with the “Formation” singer to develop new footwear and apparel for the brand. She will also relaunch her highly popular clothing line, Ivy Park, with Adidas.
But Adidas wasn’t the first brand hoping for a collab. On Friday’s episode of “The Jump” on ESPN, while discussing Bey’s new business venture, DePaula explained, “She had a meeting at Reebok and they had a whole presentation of everything, potential projects, how it will all look and she kind of took a step back and said, ‘Is this the team that will be working on my product?’ And somebody said, ‘Yes.’ And she said ‘Nobody in this room reflects my background, my skin colour, where I’m from and what I want to do.’”
And according to DePaula, “She kind of took a step back and left. And then it didn’t come to terms.”
Following reports, a rep from Reebok told TMZ that Beyonce did not walk out of their meeting.
“The report that Beyonce walked out of a meeting with Reebok due to lack of diversity is categorically false,” Reebok said. “Our discussions with Beyonce and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact.”
It is unclear at this time why the deal fell through.
Ultimately, Beyonce found what she was looking for with Adidas, revealing in a statement that she and the brand “share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
Adidas has many famous faces as creative partners, including Beyonce’s longtime friend Kanye West and Justin Bieber.