BLACKPINK’s Music Video For ‘Kill This Love’ Breaks YouTube Record, Fastest Video Ever To Reach 100 Million Views

BLACKPINK just broke one of YouTube’s most impressive records, thanks to the group’s new music video for its single “Kill This Love”.

Released on Thursday, in less than three days the video amassed 100 million views, hitting that milestone in a mere 62 hours, or 2.6 days.

A few hours earlier, the video also set a new record by hitting 70 million views in one day, 13 hours and 30 minutes, reportsĀ Metro UK, shattering the record previously held by BTS, whose video for “Fake Love” took two days, one hour and 50 minutes to hit that mark.

RELATED: K-Pop Superstars BLACKPINK Make American TV Debut, Announce First U.S. Tour

Prior to BLACKPINK setting the new record, the video that reached 100 million views in the least amount of time was Psy’s 2013 video for “Gentleman”, which took 2.8 days to hit the 100-million mark.

North American fans will be seeing a lot of BLACKPINK over the next few months, as the K-pop quartet recently announced a tour of the U.S. and Canada, kicking off with the band’s appearance at Coachella on April 12.

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