The Weeknd has bought an ownership stake in Toronto-based eSports company OverActive Media.
The news was announced Wednesday, with the Canadian singer also serving as the first global ambassador for Overwatch League’s Toronto Defiant and Splyce, according to Complex.
The Weeknd, real name Abel Makkonen Tesfaye, said in a statement: “As a big eSports fan, I am really excited to be involved in this project. I am looking forward to collaborating with OverActive Media in unique and innovative ways.”
“We are thrilled to be welcoming a global superstar like Abel to our investor family,” Chris Overholt, CEO and president of OAM, added.
“Abel’s standing in the music industry will provide our Toronto Defiant and Splyce brands the opportunity to reach more fans and engage new audiences.”
OverActive Media has teams competing in the likes of League of Legends, Overwatch, and Call of Duty.
Drake, Michael Jordan, and Magic Johnson are just a few celebs who have already bought into the eSports franchise.