After launching his cannabis startup Houseplant, Seth Rogen will take the stage at Collision, Toronto’s tech conference to talk the cannabis business.

Rogen will discuss Houseplant along with Karan Wadhera, the managing partner of the leading venture firm for the cannabis industry, Casa Verde Capital. The “Pineapple Express” actor launched the company with his friend and writing partner Evan Goldberg, in conjunction with Canopy Growth.

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In addition to the sale of cannabis products, Houseplant aims to educate the public on cannabis and its usage.

The star of the upcoming comedy “Long Shot” isn’t the only celeb to appear at Collision. The 2019 conference to be held in Toronto May 20 to 23 will also feature celeb guests Joseph Gordon-Levitt, Akon, and Timbaland.

Rogen announced the launch of Houseplant in late March: