Moët Hennessy Louis Vuitton (LVMH) and Rihanna are teaming up to create a “new luxury Maison” named Fenty.
The Maison will be based in Paris and will be “centred on Rihanna, developed by her, and will shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand.”
Rihanna announced on the LVMH website: “Designing a line like this with LVMH is an incredibly special moment for us. Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”
“I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
The collection is set to make its debut this spring.
Arnault, Chairman and CEO of LVMH, added: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH.”
“To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”