Gigi Hadid just landed her first fashion campaign with Burberry, following her debut appearance in their Fall/Winter 2019 runway show in February.
On Tuesday, the British luxury fashion house debuted its new Thomas Burberry Monogram collection campaign, starring the 24-year-old American model.
Photographed by celebrity fashion photographer Nick Knight and styled by Katy England, the new campaign sees Hadid star as four distinct characters that represent that brand, including “the girl, the boy, the lady and the gentleman.”
Speaking about the campaign, Hadid tells Vogue, “This collection is made to resonate with many different kinds of people, personalities and styles.”
She adds, “I connected with the concept because on different days I wake up feeling different; some days I wake up feeling ladylike, some days I want to wear men’s clothing, some days I feel sexy and expressive, and some days I wake up feeling like a tomboy.”
The launch of the new “TB” Monogram collection, which will be available for purchase on May 22, comes after chief creative officer Riccardo Tisci debuted a new brand logo with art director and graphic designer Peter Saville last August.
According to a press release from Burberry, Tisci, who joined the brand in March 2018, was inspired to give it a new face-lift after 20 years upon discovering “a selection of 20th-century Thomas Burberry logo motifs in the Burberry archive.”