Seth Rogen is on the cover of the new June/July “Summer Reads” issue of GQ, and in the issue he talks about his successes, his flops and looking to Kanye West for inspiration.
“I think as you become successful and famous, gravity will pull you toward hubris and just trying to fly straight is not enough,” Rogen says. “You have to steer away from it. Because if you just try to go straight, you’ll get pulled into it.”
Part of not getting pulled in is also trying to maintain as much control as he can over the projects he’s involved in.
“I get uncomfortable when I’m involved in something but I don’t control it from the beginning to the end,” Rogen says, referencing the notorious flop “The Green Hornet”, which led him to stick with projects budgeted at $25 to 35 million.
That said, Rogen acknowledges sometimes pushing yourself in new directions can be fruitful, citing West and his successful venture into the shoe business.
“It is a fine line, because I do look at Kanye, for example, and I remember the truth is at first, people were like, ‘Why you making shoes, man? Just make music,’” Rogen says. “And his shoes are great. People love them. He’s made Adidas billions of dollars. So there is something to be said for staying in your lane, but sometimes people do really great outside of their lane.”