Adele Says ‘Hello’ To £90m Record Deal With Sony

Adele is undeniably the biggest artist of this generation, becoming the best-selling artist around the world in 2015.

So it comes as no surprise that when the 28-year-old singer-songwriter’s original contract ended with British independent label XL – the same contract Adele signed at the age of 19 – she was quickly poached by music producing powerhouse Sony for one of the biggest record deals in history.

Related: Adele Debuts Stunning “Send My Love (To Your New Lover)’ Video During Billboard Music Awards

While Adele is already worth an estimated £85-million, garnering £35-million in sales from her latest album “25”;, a source tells ET Canada the star has a signed a multi-album contract with Sony for a whopping £90-million.

Adele’s record deal was brokered by her manager Jonathan Watkins prior to the holidays, but has been kept under wraps until now. Industry sources say Sony had “secured Adele, who’s without doubt the biggest music star in a generation. This is massive.”;

Related: UPDATE: Adele’s “Hello’ Video Smashes Records, 25 Million Views In 1 Day

The last record deal somewhat comparable to Adele’s deal with Sony was the £80-million contract Robbie Williams signed with EMI in 2002. This also marks the most valuable contract signed by a female artist since Whitney Houston signed a £70-million contract with Arista in 2001.

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