If you’ve ever wondered what some of television’s most iconic living rooms would look like in real life, IKEA has just taken the guesswork out of the equation.
In its new “Real Life” advertising campaign running in the United Arab Emirates, IKEA has teamed with ad agency Publicis Spain to recreate some of TV’s most recognizable living rooms, using its own furniture and home decor items.
According to Ad Age, recreating the living rooms from “Friends”, “The Simpsons” and “Stranger Things” was an exhaustive process that took months in order to sift through the company’s vast array of products to find items that would match those seen onscreen.
The biggest challenge, said Eduardo Marques, CCO of Publicis/PublicisEmil/Wysiwyg/Nurun, was selecting which TV living rooms to recreate. “We had a list of 60, so deciding these three was quite a hard decision to make,” he noted.
“The curious thing [we discovered] is that, actually, you can really find anything at at IKEA,” he added. “Every object we needed to replace, we had more than three options at IKEA to use. So, the hard work was to select from all these options we had.”
The photos (below) are on display on the IKEA website, and while the shows aren’t identified (the Simpson family living room, for example, is dubbed “Room for families”), it isn’t difficult for TV viewers to figure out their origins.
For those who’d like to attempt to recreate these living rooms on their own, IKEA also released versions of the photos indicating which products were used where: