“Godzilla: King of the Monsters” conquered the box office in its opening weekend, but the monster movie’s $49 million domestic opening is seen as a disappointment give the film’s reported $200-million budget.
As Variety reports, Warner Bros. execs are hopeful that the third instalment in the studio’s “MonsterVerse” franchise will make its money back overseas, where the previous movies have proven to be major hits.
“The challenge and goal for us is to make sure the audience broadens out. The movie is dependent on broadening beyond just the fanbase,” Jeff Goldstein, Warner Bros. head of domestic distribution, tells Variety.
“The good news is kids are out of school starting today and people are on vacation, so you have audiences available seven days a week,” he adds.
Last weekend’s box-office champ, “Aladdin”, continued to show strength, dropping to second place with a second-weekend domestic gross of $42.3 million, with a two-week domestic total of $185 million.
The Elton John biopic “Rocketman” captured third place in its opening weekend, grossing $25 million domestically. And while this is a far cry from the $900 million ultimately earned by Queen biopic “Bohemian Rhapsody”, Variety points out that due to the film’s modest budget (reportedly $40 million) and its R rating, the seemingly low opening is actually good news.
“For us, the advantage of going in the summer was counter-programming. It’s an R-rated movie for adults. I think that will be our advantage,” explains Kyle Davies, Paramount’s president of domestic distribution. “In the summer, you need to be this event franchise that everyone knows about, and if you’re not that, you better be good and original, and I think that’s what ‘Rocketman’ is.”
“Ma” landed in fourth place with $18.2 million domestically in its opening weekend, while “John Wick: Chapter 3 — Parabellum” took in $11 million in its third weekend for a domestic total to date of $125 million.