Madonna has teamed up with fitness company Peloton to celebrate Pride Month.
The collaboration will raise money for a NY LGBTQ community centre, with Peloton hosting a series of Madonna-themed classes across its indoor cycling, running and yoga offerings from June 27 to 30.
As a Peloton member herself, Madonna said she’s a “proud advocate of the LGBTQ+ community” and she’s “thrilled” to be celebrating Pride Month with the Peloton family.
Madge added: “These themed workouts and money raised for The Center, an organization that I’m incredibly passionate about, will be a positive way to reinforce the message of inclusion and promote wellness within the LGBTQ+ community.”
Meanwhile, Peloton said in a statement: “Madonna is one of our members’ most-requested artists since we began our Artist Series of classes last June.”
“We’re excited to feature her incredible music with classes that celebrate inclusiveness and individuality – values that we support within the Peloton community – and are honoured to give back to the LGBTQ+ community here in New York City with the funds we’re raising to support The Center.”
The company will make a $1 donation to The Center every time a Peloton member participates in and completes a Madonna-themed Pride workout, either live or on-demand, throughout the weekend.
The collab comes as Madonna prepares to release her 14th studio album Madame X on June 14.