Ed Sheeran is taking his love of ketchup to the next level.
It was announced earlier this month that the singer, 28, had partnered with Heinz Ketchup just in time for #WorldKetchupDay and the condiment brand’s 150th birthday for an all-new collaboration, Edchup.
Sheeran and Heinz previously took to Instagram to announce Edchup, featuring adorable images of the “Shape Of You” singer with his beloved bottle.
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“It’s actually real and you’ll be able to get your hands on one very soon,” Sheeran wrote in his caption.
Meanwhile, Heinz wrote, “#EdChup It’s here. It’s Perfect.”
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The ad has since been unveiled, with Sheeran pouring ketchup all over a fancy restaurant dish.
It is the same Heinz ketchup that is a hit all over the world, but to honour the brand’s huge milestone they’ve switched up their name and added an adorable EdChup emoji.
Bottles can be purchased at heinzedchup.com.
