Ed Sheeran is taking his love of ketchup to the next level.
It was announced earlier this month that the singer, 28, had partnered with Heinz Ketchup just in time for #WorldKetchupDay and the condiment brand’s 150th birthday for an all-new collaboration, Edchup.
Sheeran and Heinz previously took to Instagram to announce Edchup, featuring adorable images of the “Shape Of You” singer with his beloved bottle.
“It’s actually real and you’ll be able to get your hands on one very soon,” Sheeran wrote in his caption.
Meanwhile, Heinz wrote, “#EdChup It’s here. It’s Perfect.”
The ad has since been unveiled, with Sheeran pouring ketchup all over a fancy restaurant dish.
It is the same Heinz ketchup that is a hit all over the world, but to honour the brand’s huge milestone they’ve switched up their name and added an adorable EdChup emoji.
Bottles can be purchased at heinzedchup.com.