Nike recently unveiled a collection of new plus-size mannequins, which has earned some polarizing reactions.

Over the weekend, the Telegraph published a piece by writer Tanya Gold, who harshly criticized the move.

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“The new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear,” Gold wrote. “She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement.”

Gold’s comments did not sit well with many women, though, leading to serious backlash online, including from “The Good Place” star Jameela Jamil, who demanded an apology from the Telegraph for publishing “hate speech” and “outrageous bigotry.”

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I went off. If you care about women, you best care about fat women too and show up and get loud and speak out about this sort of outrageous bigotry. It’s bad enough they have been subjected to constant policing, harassment and concern trolling over their health, when nobody knows their health situation. I GURANTEE I am less fit and less healthy than all of my friends who are bigger than me. You don’t know *shit* about their health. You are not an MRI. But THIS is crazed bullying. It’s hate speech. We can’t allow people to discuss size like this. We wouldn’t allow it about race or religion in these huge publications. The @telegraph are supporting bullying and hatred. If we just sit back and do nothing, then WE are supporting bullying and hatred. I’m disgusted and furious. Everyone at every size deserves to feel comfortable and good about themselves. And god dammit how can we shame people about their size and then try to take down mannequins for sportswear that include their size, inviting them at last into a part of the world they have been previously excluded from. So backwards, so grotesque and so disappointing. 🤬

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Designer and activist Roxy Earle also slammed the column, writing on Instagram that “the dangerous lie I’ve been sold my entire life is that my size determines my worth.”

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Dear #tanyagold @telegraph the dangerous lie I’ve been sold my entire life is that my size determines my worth. Now you’re telling me I’m not even worthy of having a mannequin or some workout clothes that actually fit me or reflect my body? I really can’t win. I’m either told I’m too big and need to workout (but I guess I’m expected to wear ill fitting pants that don’t actually fit my hips or maybe I’ll go naked, my big booty would really rattle you if the mannequin did). Well guess what, I do workout. I do wear sports bras, I do buy athletic wear, I am healthy, I am confident and finally brands like @nikewomen @knixwear @bandier @activetruth @beyondyoga are making clothes I feel confident in at the gym. So please I beg you don’t screw it up with your dangerous opinion as I represent a lot of women who have been made to feel like garbage for a really long time and I’m really feeling this strong confident and healthy body I’m building…ps. That mannequin is my size and #MySizeRox

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Others on social media also slammed Gold’s piece.