Madonna is partnering with Time magazine for a stirring new video for “I Rise”, the latest single off her Madame X album.
Directed by Peter Matkiwsky, the video — which dropped on Wednesday — celebrates the spirit of protest via “the story of the global population fighting for rights, recognition and survival.”
To make that point, the video combines an array of news footage, including the survivors of the Parkland shooting, LGBTQ equality, Olympic gymnast Aly Raisman testifying about sexual abuse, first responders struggling with natural disasters and more, providing the stirring visuals for Madonna’s powerful lyrics as she sings such lines as, “I managed to survive/Freedom’s what you choose to do with what’s been done to you/No one can hurt you now unless you want them to.”
“I wrote ‘I Rise’ as a way of giving a voice to people who are being oppressed and don’t always have the opportunity to speak their mind. People who are incarcerated, bullied, abused, sexually assaulted or punished for their religious beliefs,” said Madonna in a statement.
“This year is the 50th anniversary of Pride and I hope this song encourages all individuals to be who they are, speak their minds, love themselves and come together to continue to raise their voices for change,” she added.
You can watch an excerpt of the “I Rise” video below; the full version can be seen right here.
"I RISE…………..Madame ❌ collaborates with TIME to share stories of resilience………..🌎🌎🌎🌎 #irise #madamex" -Madonna
Posted by Madonna on Wednesday, June 19, 2019