Netflix has reason to celebrate.
The streaming service says “Stranger Things 3” has been viewed by more than 40 million households since it’s full-season premiere on July 4, while Nielsen data indicates it’s Netflix’s most-watched original series ever.
“40.7 million household accounts have been watching the show since its July 4 global launch — more than any other film or series in its first four days,” Netflix tweeted on Monday. “18.2 million have already finished the entire season.” If the number is accurate, it crushes the 15.8 million people who tuned in for the Season 2 premiere episode over its opening weekend, per Nielsen.
By comparison, “You” and “Sex Education” were reportedly on track to be viewed by more than 40 million people in its first four weeks on Netflix.
Netflix generally keeps its viewership statistics under wraps, occasionally sharing numbers that excite them. The streaming service previously said its movie “Bird Box” — the apocalyptic film starring Sandra Bullock — was watched by more than 45 million accounts in its first seven days, per The Wrap.
However, Nielsen subsequently released its own viewership numbers for “Stranger Things 3”, with Variety reporting the show set a record with 26.4 million unique viewers within the U.S., the most-watched Netflix series that Nielsen has ever analyzed.
According to Nielsen, 824,000 viewers had watched the entire eight-episode season within its first day of release, which represents a whopping 56-per-cent increase compared to viewers who binged the second season within a single day.
In addition, “Stranger Things 3” seen by an average audience of 12.8 million viewers each minute during the period July 4th to 7.
The third season of “Stranger Things” has been well-received by critics who applauded the series for continuing to develop rich character relationships.