“Avengers: Endgame” has grossed over $2.77 billion worldwide since opening in April but it seems like what was a gargantuan payday for Marvel is also benefitting some of the stars.
Forbes’ Celebrity 100 list of the world’s highest-earning entertainers this year features six “Endgame” heroes, from Chris Hemsworth at No. 24 overall with $76.4 million (not all of his earnings were from Avengers) to Paul Rudd at No. 83 with $41 million. Robert Downey Jr., Bradley Cooper, Scarlett Johansson, and Chris Evans also assembled and made the cut. Together, the team earned $340 million.
“We started saying that the character is the marquee name, and I think that’s still true, but I think we’ve been very lucky and thankful that the actors that imbibe these characters have now become them,” Marvel president Kevin Feige told Forbes of the highly compensated group in 2017.
In fact, the group mentioned above proved so valuable to the studio that they were able to negotiate for a piece of the MCU pie.
“A studio’s incentive to grant contingent compensation to various actors, writers, directors, and other key personnel is simple. Movie studios depend upon tent-pole films to support their financial performance,” says entertainment lawyer David Chidekel of Early Sullivan Wright Gizer & McRae.
“It’s expensive but well worth it,” Feige shares. “Certainly the strange alchemy of seeing characters you’ve never seen before teamed up together on screen. If they were different versions of those characters, it wouldn’t be as fun.”