The Kardashians sure know how to turn any experience into a market strategy.

Kim Kardashian is the most recent example of this as she turned her sunburn into a way to sell some of her KKW Beauty body foundation.

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“Sun Burns! UGHHHH I haven’t had this happen in years but thank goodness I had my body make up with me last week! We RESTOCKED all @kkwbeauty body foundation and skin perfecting liquid shimmer today on Kkwbeauty.com,” the star of “Keeping Up With The Kardashians” wrote on Instagram along with a video demonstrating how you can’t see the burn after applying the foundation.

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If only she had heard about sunscreen.