Harry Styles Talks Gucci’s Mémoire D’une Odeur: ‘I Sleep In It’

Harry Styles has revealed what Harry Styles smells like for those not lucky enough to get close to the former One Direction member.

“I like a fragrance that has some emotion behind it,” Styles told Dazed. “The triggering of memories from smell is really strong for everyone. My mother has always worn the same perfume. It smells like roman candles and jasmine. So like anytime I smell it, I feel like a kid again. I feel like everyone has those.”

Styles is the new star of the Mémoire d’une Odeur campaign and sat down with the publication to talk about the universal fragrance.

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“It transcends gender,” the singer said. “I really like wearing it because it’s (Gucci’s) first universal fragrance.”

The “Sign Of The Times” crooner is not only the face of the campaign, he is also a big fan and wears it “all the time”, adding, “I sleep in it.”

“It’s really fresh to me. Floral, clean, not heavy,” Styles shares. “It smells like what I imagine Joan Didion’s house to smell like.”

Style is no newbie to the Gucci scene. For the past two years he has been the face of Gucci’s tailoring collection.

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“I love the clothes,” Styles adds about the clothing. “That helps a lot. Just going on stage in a nuts suit with a bunch of sequins makes you feel good, and then you want to play.”

Check out the Mémoire campaign video shot outside of Rome in the clip above.

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