Andy Grammer isn’t holding back in his new music video for “She’d Say”, in which he honours his later mother, Kathy, who passed away in 2009.
In the emotional video, the “Honey, I’m Good” singer takes his 2-year-old daughter, Louisiana K, to visit her late grandmother’s grave, along with footage of Grammer in the studio working with South African group Ladysmith Black Mambazo, a favourite of his mom’s.
Speaking with People about his new track, Grammer explains the idea for the song struck him after his wife, gave him an unorthodox gift: a phone call with a psychic.
“Sometimes life is unexplainable. This song is by far the strangest, most mystical artistic experience I have ever had,” says the 35-year-old of the song.
“My wife got me a phone call with a medium as a gift,” he explains. “The medium told me that my mother was coming through and wanted me to write a song about everything she’d say but can’t be there to say. This is my daughter’s love letter from her grandma that she never got to meet in this world. If my mom were here, this is what ‘She’d Say’.”
A decade after her passing, Grammer’s mother still inspires him.
“She was incredible. Just a great, great, great mom,” he previously told People while promoting the release of his latest album, Naive. “It was horrible, it’s like the biggest wound of my life, but also if my life’s work and life’s purpose is to go around being the guy that sings songs to uplift people, it’s kind of cheesy if you’ve never been through something really bad.”
He added: “You don’t want to hear ‘Keep Your Head Up’ of ‘Don’t Give Up on Me’ from a white man who’s never been through anything. You need to be grounded in pain,” he added. “So, the good in that horrible thing is ‘Oh man, that really grounded me to go do what I think I’m here to do.’ I think that in my music and my shows I love to go ’round and try to breathe light back into as many people as I can.”