Kim Kardashian Announces New Name ‘SKIMS’ For Her Shapewear Line

After some controversy and backlash, Kim Kardashian has finally landed on a name for her new line of shapewear.

In posts on social media, Kardashian revealed the shapewear will officially be called SKIMS Solutionwear.

RELATED: Kim Kardashian Says She Had ‘Really Innocent Intentions’ In Naming ‘Kimono’ Shapewear Line

The 38-year-old also said she was “so grateful” for fans who “shared their ideas for a new brand name.”

The new name comes after Kardashian pulled the original name for the line, Kimono, after controversy over alleged cultural appropriation.

RELATED: Kim Kardashian Has To Find Solution For 2 Million ‘Kimono’ Garments Already Produced

In an interview last month with the Wall Street Journal, Kardashian talked about the backlash and her decision to change the name.

“You would think we would have obviously thought it through a little bit deeper,” she said. “I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in.”

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