SZA, CHARLI XCX, Marsai Martin and more helped Pandora relaunch their global jewelry brand Wednesday night in Los Angeles. They kicked off their new line with the ‘Street of Loves’, a global celebration of women empowerment. The event saw 400 social influencers and celebrities from around the world turn parts of downtown Los Angeles into a Pandora pink-hued universe.
The ‘Street of Loves’ featured street performers, art installations and murals curated by artist C Finely. The art installations led guests towards Los Angeles’ Hudson Loft, which was transformed into a pink club with surprise performances by Charli XCX, SZA, Coco and Breezy and more.
With the launch of their new collection, Pandora also announced their new ‘Pandora Muses’ – the brand’s new female ambassadors. The diverse muses included model Georgia May Jagger and “Game of Thrones” star Nathalie Emmanuel, who sat down with ET Canada’s Sangita Patel to chat about her new role as a storyteller for the brand.
“It’s such a great initiative to bring just really talented, brilliant, diverse women together… celebrating our individuality and what makes us, and how the jewelry brand allows us to express that,” she said.
The relaunch coincided with the release of the autumn collection, and the brand’s new Pandora O pendant. To shop the new collection visit here.