A week after Taylor Swift’s Lover debuted, the album has broken another record.
It is the biggest week for any album on the Billboard Top 200 in the U.S. since 2017. The last album to hold the record was another of Swift’s, Reputation.
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Initial reports from Nielsen Music suggest that Lover has earned over 750,000 equivalent album units, more than 625,000 of those are in album sales. This could have to do with the fact that the special edition album came with personal diary entries from the singer that Swifties were dying to get their hands on.
Globally, Lover has smashed sales with more than 3 million in consumption.
The album has broken a number of records, including becoming China’s most consumed full-length international album of 2019.
Additionally, Lover has hit number one on the iTunes chart in 98 countries and every single song debuted in the top 25 (nine of those being in the top 10) on Spotify.
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Republic Records Founder & CEO Monte Lipman said in a statement, “Taylor’s brilliant body of work has shattered industry metrics around the world. ‘Lover’ is clearly her most acclaimed album to date. Her honesty and vulnerability poured into this album has created a masterpiece.”
Swift’s music videos for “ME!” and “You Need To Calm Down” are also quickly approaching the milestone of half-a-billion views on YouTube.